Let’s Have Some Fun
The Strategy
Organic good food is delicious and nutritious, right? So why is Organic stuck at ~5% market share and only ~1% of acreage in the United States? Well it’s obviously not a failing of the product so it must be a failing of the narrative.
The Organic industry has struggled to speak outside of the Organic bubble—spending way too much time focusing on what’s not in Organic when the mainstream consumers care a lot more about how tasty, fun, and easy products are and how cool the brands will make them look. So the Organic Marketing Association is flipping the script. Instead of continuing the 5% narrative, we speak to and pursue the 95%.
We’re bringing Organic to the fun side with happy images, fun headlines, and a strong sense of humor. We’ll focus on making positive associations with the word Organic and the things that make people happy. It’s a simple formula that works.
Why We’re Doing This
We’re a group of successful business people who all grew tired of looking at the glass ceiling hanging above the Organic industry’s head and decided it was time to break through by breaking free of the old marketing paradigms to try something that works better with mainstream consumers—fun.
Our Team of Specialists
Michael Buley
AD WORDS
He smokes Organic cigarettes. He drinks Organic coffee. He writes, he creates ...Organically. Motto: Life is beautiful. Let's LAUGH and have FUN.
Dr. Herb Joiner-Bey, ND
WELLNESS
‘The Good Doctor’ wrote THE CLINICIAN’S HANDBOOK of Natural Medicine. He’s the word. Period. Exclamation Point.
Matt Mclean
BUSINESS
The Biggest & Best Organic Orange Juice Maker in America. He puts the Organic into juice like nobody else’s business.
John Porterfield
AGRICULTURE
The Official Soil Fixer, Organic Hemp Hero, Pillow Maker. Equally at home in a Boardroom or a Bar with friends.
Pastor Gary L. Wyatt
SPIRITUAL
AKA ‘The Rev,’ Man of God, Spiritual Soul of Organic. Song writer nonpareil.
Kara Greer
SCIENCE
The fact finder.
Ellen Kanner
PLANT-BASED LIVING
The Actual Leader of the Vegan Pack. The Force for Plant-Based Living. Author, Columnist, Speaker, Chef. Need a Press Release? Get it here.
Gage Mitchell
BRANDING
Baddest Brand Builder for Those Doing Good in The World.
Katherine Pryor
KIDS FOOD
What’s your story? She’ll tell it like no one else. Author and Advocate for Organic Living. A Walking, Talking, Writing Celebration of Life.
Michelle Zerbib-Kelly, MSN
NUTRITION
She knows it inside and out ...and how it all works. Need a Nutritional Profile for your Organic Good Food or Drink? Get it here!
Natasha Huestis
OPERATIONS
Ain’t your typical Bean Counter ...The Dynamo of Details ...and she is OURS! The Master of Numbers And Things The Rest of Us Don’t Want to Deal With.
Zeke Khali
FITNESS
Hueman Dynamo, The Organic Exuberant Electrician of Energy, The Fitness Phenom for OMA. What kind of shape do YOU want to be in? Mr. Enthusiasm for The Right Food to Make Your Brain & Body Beautiful. Elevate, baby!
Nina Morgan-Jones
FASHION
She IS The Sizzle in the Organic Steak, The Fire in Organic Fashion. Styles so hot, you might just ignite.
Dennis Weaver
EDUTAINMENT
Immovable Wall, Irresistible Force for FUN with Organic. Walking Encyclopedia of All Things Organic. Hang on for The Ride!
Put your money to work.
All membership dues and marketing fees go toward raising the appeal of Organic to mainstream consumers. That means that when you join OMA, not only will you get the direct benefits or services provided at your investment level, OMA reinvests directly into new campaigns, paid advertising, events, music, and other entertaining methods designed to drive the growth of Organic past 5% market share. It’s time we talk to the 95%.