Do We Really Need More Reasons to Have Fun?
Probably not, but just for good measure here are some articles, stories, testimonials, and more about why and how we’re flipping the script to the fun side—and maybe you should, too!
We talk to the big kids … Parents!
Becoming a parent changes everything about a person—including their shopping and eating habits. Organic Marketing Association wants to help parents connect to Organic Good Foods that will set their family on the right course for life.
Fun. It’s what’s for Dinner.
You may not have had a lot of it lately, but you still remember what fun tastes like. Fun matters. Because no matter how much the hot product of the moment is hyped, if it doesn’t dazzle, comfort or please you, you won’t eat it.
Moving to Full Hueman Potential
The Organic Industry has done many wonderful things for People & Planet but is still missing a vital audience. There is a lack of diversity, inclusion, representation and participation by People of Color.
FUN SIDE STORIES
During the Premier of THE ORGANIC MARKETING ASSOCIATION @ ORGANICOLOGY, this guy comes up and looks at all of our displays and reads our literature.
He says, “Sounds good to me. Let me tell you a story. I’m an organic farmer and this is my first time here, so I’m kinda feeling my way around.”
”I would stop and ask another Attendee, ‘What is Organic?’ and they would start off with, ‘It doesn’t have… ‘. No one could ever just tell me WHAT ORGANIC IS!!!!
So THAT’S why your approach caught my eye - FUN, POSITIVE, made me FEEL GOOD and put a SMILE ON MY FACE! Can I have a couple of those stickers?”
When wearing one of our FUN Organic. Eat me. T’s in the new HOT PRODUCTS Building @ ExpoWEST, this older guy, a non-organic chip exhibitor, yelled as I was passing by, “Hey, WHAT’S Organic? What the hell does it even mean? WHAT’S organic, huh?”
My answer: “It’s DELICIOUS!”
He said, “That’s THE BEST answer I’ve heard ALL DAY!”